Project Description
Located: Woodinville, WA
Year Founded: 1954
Business Segment: Roofing Contractor
Target Audience: Property Owners & Property Managers Developers & Commercial Construction Contractors
Wanted: Mark Stanley and his brothers have built some of the largest commercial roofs in the state- and in a state home to many commercial airline hangers, that’s saying something! Stanley Roofing has a great resume and Mark wanted to make sure anyone looking for them by name or trade would have a better chance of finding them. Then, when and if they were found, Mark wanted to make sure they could genuinely express who they are in a meaningful way.
Provided: We looked closely at the strong relationships Stanley had in place already and used their experience to create content highly relevant for online searches of Commercial Roofing, such as those by strategic partners or prospects looking for product and service information. Stanley’s keyword strategy is aimed at answering prospective questions based on where they are in the sales funnel when they meet.
